Rare with Google

Since 2017 Utopia has been Rare with Google’s partner on their Leadership Academy, a global leadership programme to accelerate under-represented talent careers in the creative industries. Helping them thrive at every stage of their career.  By developing these individuals’ leadership potential, we hope to propel us all towards a more diverse, equitable and inclusive world.

Rare with Google has accelerated the careers of over 1,000 people living in every corner of the world. We’ve delivered both physical, 2-day programmes at Semi-Permanent, D&AD Festival and Adcolor, as well as virtually across a 6-week modular programme with live tutoring, speakers and toolkits. 


We advise on the strategic direction of the Academy, as well as curate and design the programme. We source speakers who sit outside the dominant cultures of society to challenge and inspire. Lastly, we use expert facilitators to build safe spaces to create career changing experiences for the delegates.

Utopia’s in-depth understanding of the barriers and challenges that marginalised talent face across workplaces, combined with our Inclusive Leadership expertise and experience of driving change with leaders is what makes our programmes successful. The feedback speaks for itself:

I left the room a different person”
“Game-changing”
”Every leader should experience this”
— Senior Leader delegates

Rare with Google exists to drive inclusion in the creative industries. We look forward to watching with glee, the amazing change our cohorts influence across the world!

"Utopia is one of the most progressive companies, working in one of the most progressive markets on earth. They're at the leading edge of diversity and inclusion, and bring an intricate and robust understanding of the many complex levers at play. When we were looking for a partner to help us drive more inclusive business cultures around the world, they were the natural choice.”

- Stefanie DiGianvincenzo, Co-Founder of Google Rare