Inclusive Marketing

Historically the role of marketing has been to connect brands with the emotional needs of potential customers. Today brands face serious reputational risk if they don’t meet the standards of representation of inclusion that consumers are increasingly expecting and demanding.

Utopia helps marketing practitioners worldwide meet this modern day challenge and strengthen the bond between their brands and customers by upskilling marketers with the tools and techniques they need to sensitively and authentically represent perspectives that are all too often overlooked in brand communications.

Our Inclusive Marketing programme consists of the following key modules:

Module one: Understanding Inclusion. Exploring the barriers to inclusive marketing.

Module two: Learning from existing work. Telling Authentic Stories. Rewiring the process