case studies

We are very proud of the organisations we have worked with since we were founded in 2017. Organisations from diverse industries with diverse needs but all with one common factor – a desire to equip their businesses for the Age of Creativity by building purposeful, inclusive and entrepreneurial cultures.

Coca-Cola European Partners

Inclusive culture: driving organisational change

Coca-Cola European Partners UK, the bottlers and distributers of Coca-Cola, are at the forefront of manufacturing and distribution. As part of their strategy to build a progressive business to lead the future, the UK Leadership Team asked us to work with them to build a more inclusive culture. Two years later and, alongside their 4,000 staff, we have deployed multiple strands of the inclusion strategy, driving the business culture forward.

  • Engagement, Belonging and Inclusion scores increased
  • Top 100 leaders in organisation trained on inclusive leadership and hacked actions they will implement in teams
  • Inclusive Management programme rolled out across 300 Supply Chain managers and leaders
  • 100 Inclusion Ambassadors in play driving sustained change across the business
  • Train the trainer launched across Supply Chain to embed inclusion across 2,000 staff

With Utopia’s support, we have created a movement for Inclusion within the business.  We have a depth of knowledge on Inclusion and Diversity as well as nearly 100 Inclusion Ambassadors taking Inclusion every day to the teams.  Utopia has been a wonderful partner to challenge our thinking and keep us moving towards our ambition.

Catherine Gillespie, HR Director, Coca-Cola European Partners

Lego

Entrepreneurial culture: Creative Superpowers

Lego is undoubtedly one of the most creative companies in the world so it was a huge honour to be asked to share our Creative Superpowers of maker, hacker, teacher and thief, inspired by our book Equip Yourself for the age of Creativity, at their HQ in Denmark.  

Working with Sara Holt, at the time Digital Marketing Director, we created an interactive experience where the team at Lego could explore and adopt the Creative Superpower unlocking their innate creativity.

  • Worked with the Product Marketing Leadership team
  • Co-created a framework for creativity within Lego
  • Co-created a set of creativity standards to roll across the business

Creativity is a key ingredient of business success so we asked Utopia to help unlock the team’s creativity.  Using the Creative Superpowers of maker, hacker, teacher and thief we built a framework for creative excellence that we can use to guide our thinking everyday.

Sara Holt, Digital Marketing Director, Lego

Go Ape

Purposeful culture: putting purpose at the heart of the organisation

Go Ape are the originals – before Go Ape there was no such thing as accessible outdoor adventure – pushing your boundaries high up in the trees.  After 14 years of leading the way the founders and leadership team felt it was time to re-visit their Purpose to ensure it was as relevant today as it was back in the day.  

Working collaboratively with the founders and their teams we co-created a new Purpose to take them forward for the next 14 years and beyond. This Purpose has been integrated into their marketing, refreshing the brand for a new generation of adventurers.

  • New Purpose developed and launched
  • New Employee Values developed and launched
  • Audience segmentation created focusing on new audiences and future customers
  • Co-creation exercise with new audiences to inspire and inform new product innovation

After 15 years of growth we realised we’d moved from a focus on the transformative impact of adventure to communicating the logistics of using high ropes and zip wires.  With Utopia’s stewardship we’re putting our Purpose back at the heart of the business and inspiring a whole new generation of adventurers.

Tristram Mayhew, Co-founder, Go Ape

Coca-Cola European Partners

Inclusive culture: mental health champions programme

Coca-Cola European Partners UK, the bottlers and distributers of Coca-Cola, are at the forefront of manufacturing and distribution. As part of their strategy to build a progressive business to lead the future, the UK Field Sales team asked us to help create a culture of openness about mental health.  To achieve this we created a Mental Health Champions programme for the 120 strong management team.  

  • Create a culture of openness around mental health
  • Built understanding of the continuum of mental health
  • Trained up managers on how to intervene using the SENSES framework
  • Identified key actions for change to prevent poor mental health

The Mental Health Champions programme kick started a sea change in mental health.  It equipped our managers to understand how to prevent poor mental health and, should the need arise, how to intervene. Ultimately it placed care, safety and wellbeing at the heart of the team.

Catherine Gillespie, HR Director, Coca-Cola European Partners