Inspired by Thomas More’s Utopia, written 500 years ago, we founded Utopia with the belief there is a better way to do business and the mission to relentlessly pursue it.
But why now? Because business is not working and it's time to end the obsession with productivity and efficiency. The disrupters, businesses such as Amazon, Air bnb, Zapos, have built their culture on ideas and given rise to a new way. One founded on a belief and evidence that creativity above all will drive business success.
"Utopia lies at the horizon. When I draw nearer by two steps it retreats two steps. If I proceed ten steps forward it swiftly slips ten steps ahead. No matter how far I go, I can never reach it. What, then, is the purpose of Utopia? It is to cause us to advance.“